The Science Of Artificial Intelligence

About Course

Unlock your new identity as a Digital Marketing Expert with AI-powered skills. Learn through real-life projects, premium tools, and practical assignments that build your personal brand and land you high-paying clients. From content creation to client acquisition—this course is your complete transformation.

Course Content

Setting the Right Mindset

Pre-Orientation class
55:49
Orientation Class : Introduction of Science Of Artificial Intelligence. Batch-4 | Live class – 1
01:35:19

Module 1: Introduction to Digital Marketing & AI

Module 2: AI-Powered Content Creation

Module 3: Meta Ads Mastery: Facebook & Instagram

Module 4: Google Ads & Email Marketing

Module 5: Customer Psychology & Funnel Building

Module 6: Personal Branding & Portfolio Website

Module 7: Client Acquisition Strategy

Module 8: Real Client Project & Final Assessment

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About Course

Course Content

Setting the Right Mindset

Pre-Orientation class

Orientation Class : Introduction of Science Of Artificial Intelligence. Batch-4 | Live class – 1

Module 1: Introduction to Digital Marketing & AI

Urban Academy Batch 4 class 2 ( What is the internet and what is AI)

Lesson 2: AI’s Role in Modern Marketing

Lesson 3: AI Tools Overview (ChatGPT, Canva AI, Jasper, Midjourney)

Create a ChatGPT-powered Content Calendar for your niche

Module 2: AI-Powered Content Creation

Lesson 1: Writing Scripts, Captions & Ideas with ChatGPT

Lesson 2: Designing with Canva AI & Midjourney

Lesson 3: Creating Reels & Carousels with CapCut, Invideo, Suno AI

Create 1 Carousel, 1 Reel, and 1 Ad Creative using only AI

Module 3: Meta Ads Mastery: Facebook & Instagram

Lesson 1: Business Manager & Pixel Setup

Lesson 2: Campaign Structure: Campaign → Ad Set → Ad

Lesson 3: Types of Campaigns (LPV, Conversion, Message)

Lesson 4: Advanced Targeting (Lookalike, Retargeting, Advantage+)

Run a Dummy Campaign and submit screenshots

Module 4: Google Ads & Email Marketing

Lesson 1: Setting Up Google Ads, Gmail, GTM

Lesson 2: Search & YouTube Ads Basics

Lesson 3: Keyword Strategy & Smart Bidding

Lesson 4: Email Automation with Mailchimp/Brevo

Build & Launch an Email Automation Funnel

Module 5: Customer Psychology & Funnel Building

Lesson 1: Why People Buy – Understanding Buyer Psychology

Lesson 2: Designing 3-Step Funnels (Awareness, Consideration, Conversion)

Lesson 3: Copywriting for Funnels: Hook, Offer, CTA

Build a Funnel Map & Write Full Copy for Each Stage

Module 6: Personal Branding & Portfolio Website

Lesson 1: Creating a Personal Brand with Website

Lesson 2: WordPress & Elementor Basics

Lesson 3: AI Writing Tools for SEO Optimized Pages

Lesson 4: Connecting Google Analytics & Custom Chatbot

Publish your Portfolio Website & Submit URL

Module 7: Client Acquisition Strategy

Lesson 1: LinkedIn, Facebook & Instagram Profile Optimization

Lesson 2: Writing Case Study Posts for Positioning

Lesson 3: Scripts for Value-Based Outreach (DM/Email)

Outreach to 5 Businesses offering Free Consultations

Module 8: Real Client Project & Final Assessment

Lesson 1: Campaign Planning for Real Brand

Lesson 2: Integrating Content, Ads, Funnel, Email

Lesson 3: Recording a Client Pitch (Video Submission)

Lesson 4: Final Viva & Expert Feedback

Submit Final Project Portfolio + LinkedIn Post Challenge

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